Mary E. Gratzer
American Advertising Federation - Louisville
American Advertising Federation - Louisville Names Executive Committee for 2012-2013 Year
LOUISVILLE, Ky. (September 7, 2012) – The American Advertising Federation (AAF) – Louisville has announced the executive committee for its 2012 - 2013 club year. Members of the committee were appointed by incoming president, Jen Bryant, and approved at a board of directors meeting this summer. Committee members will serve on a volunteer basis throughout the club year, which began on August 1. Officers include President Jen Bryant of Hughes Environmental, First Vice President Brian Houp, Time Warner, and Gail Iwaniak of Presence, Inc. who will serve a fourth term as Treasurer.
“It is an honor to serve as president of AAF - Louisville, and to have the chance to work alongside some of the best minds in the business,” said Bryant, 2012 - 2013 AAF-Louisville President. “It is a great opportunity for the AAF and the local advertising community to have this group of talented individuals to help the club promote the success and growth of Louisville’s advertising industry.”
Other committee members include: Jason Clark, VIA Internet Studio, will serve as Vice President, Industry Relations and will foster connections with valuable industry partners including new businesses, government entities and related non-profits. Clark will also organize programs and identify articles for AAF-Louisville communications to keep members informed of matters related to new government regulations, consumer trends, technological developments and more.
Dawn Geary, Mediaura, will serve a second term as Vice President, Communications. Geary will identify articles and oversee design for the monthly electronic newsletter. The Vice President of Communications also creates "Shots with Big Shots" and post-event videos for online distribution and AAF-Louisville’s YouTube channel. Karen Weaver, Athens Paper, will serve as Vice President of the organization’s Creative Competition, known as the Louies, which recognizes creative talent within the industry and is the first step in a three-tier national competition offered through the American Advertising Federation.
Meredith Snook Wilkins, Sheehy + Associates, will serve as Vice President of Education and will work to support AAF-Louisville’s scholarship program and student outreach initiatives, educating high school and college students on the many opportunities and benefits of a career in the communications and marketing fields.
Joanne Underwood, Monster Color, will serve as the Vice President, Membership and identify businesses and individuals for membership recruitment. Underwood will also develop a communication plan for welcoming new members to AAF-Louisville, including new member orientations held in conjunction with club events. Brittany Irvin, thevimarcgroup, will serve a second term as Vice President, Young Advertising Professionals. Irvin is charged with planning and implementing professional development programming and networking opportunities for the younger generation of advertising professionals. Phil Purcell, John Flower Productions, will serve as Vice President of Programs and is responsible for identifying topics and speakers for many of AAF-Louisville’s educational and professional development programs. Purcell will also assist in creative direction and copywriting for the marketing materials necessary for such events.
Candace Jaworski, Baldwin Marketing, will serve as Vice President, Diversity, and will foster connections with businesses and individuals with diverse backgrounds. The goal of the Vice President of Diversity is to promote diversity in the industry, demonstrate the value of advertising to the community and to make AAF-Louisville members aware of multicultural issues.
Christy Belden, LeapFrog Interactive, will serve as the Vice President, Social Media/PR and will work with AAF-Louisville staff and volunteers to identify areas of interest for coverage and manage social media efforts. Belden will also identify public relations opportunities as well as coordinate writing and distribution of news releases to promote AAF-Louisville’s programs and the advertising community as a whole.
The American Advertising Federation - Louisville, with more than 700 members, represents Louisville's $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other communications professionals. To learn more, visit www.louisvilleadfed.org.
Local Charity, Dress for Success Louisville, Needs Area Support to Receive $250,000 Grant from Chase Community Giving
Through the utilization of social media networks, the Chase Community Giving program has already directed more than $20 million dollars toward charities nationwide, putting the power to bring positive change across the nation into the hands of those who need it most. Due to enthusiasm, the program is being continued this year, giving hundreds of additional charities, including Dress for Success Louisville the opportunity to win grants to further their mission.
"Dress for Success Louisville is constantly striving to strengthen our community by providing relevant workforce development for women. Receiving even a portion of this money would be an unbelievable opportunity to ensure the great work of this organization continues in Louisville." said Betty J. Fox, Executive Director.
The Fall 2012 round of the Chase Community Giving program is designed to benefit smaller and local charities by being limited to 501(c)3 charities with operating budgets under $10 million. The top eligible charity receives $250,000 and the remaining 195 top charities earn $10,000 through $100,000 awards, for a total of $5 million dollars in grants.
With the support of volunteers, fans and local residents, Dress for Success Louisville has the opportunity to get much needed resources to implement big changes!
"I was out of work for 3 years and a newly single mom. Without Dress for Success Louisville's help, I would have never been able to come this far," said Sarah M.
How The Community Can Help
You can help Dress for Success Louisville receive up to $250,000 by simply visiting Facebook.com/ChaseCommunityGiving and casting your vote between September 6 - 19, 2012.
Voting is easy. Here's how to do it:
If you have questions about Dress for Success Louisville or would like to get involved, please contact firstname.lastname@example.org or call 502-584-8050.
Dress for Success Louisville
Dress for Success Louisville opened its doors in October of 2000 and has helped more than 4,000 women move from poverty to self-sufficiency with a network of support that includes career development tools, professional clothes for job interviews and a week's worth of clothes to wear once they get hired.The women are referred from over 100 member agencies including the Center for Women and Families, Presbyterian Community Center (PCC), The Family Scholar House, Goodwill Industries and Louisville Urban League. Dress for Success is a Worldwide not-for-profit organization with offices in more than 100 cities in the U.S., Canada, Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To date, Dress for Success has helped more than 500,000 women work toward self sufficiency. To learn more, visit www.dressforsuccess.org/louisville.
About Chase Community Giving
Cox Media Group Louisville, Meijer and Class Act Federal Credit Union Announce Plans to Honor Local School Teachers
Contest promises to award one local school lounge a major renovation.
LOUISVILLE – August 23, 2012 – Cox Media Group (CMG) Louisville, in partnership with Class Act Federal Credit Union and Kentuckiana Meijer stores, announced Thursday the launch of a local contest that will result in paying some extra attention to the often-forgotten teacher’s lounge in a certain area school.
Starting August 23rd, local residents can visit UltimateTeachersLounge.com to upload photos, tell a story and nominate a school in the Louisville or Southern Indiana area that they believe to be especially deserving of an upgrade that will include paint, appliances, furniture, carpet and countertops for their faculty break room.
“We are so excited to give back to the teachers in our community,” CMG Louisville VP and General Manager Todd Schumacher said. “We can’t wait to watch this process unfold.”
Nominations will be accepted until September 13th, followed by an online vote to find the most deserving school for the lounge that will run September 20th through October 14th.
Further information and nomination is available now at UltimateTeachersLounge.com.
CMG Louisville operates the popular radio stations Country Legends 103.9 (WKRA), The New Lite 106.9 (WVEZ), The New 107.7 The Eagle (WSFR) and New Country Q103.1 (WQNU).
About Cox Media GroupCox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
About Class Act Federal Credit Union
Class Act Federal Credit Union is a financial institution, and offers many of the same products and services that a bank does. A credit union, however, is not-for-profit, so its focus remains on the member-owners (those who utilize the services; each member actually owns a share of the credit union).
With over 190 stores in Michigan, Ohio, Indiana, Illinois and Kentucky, Meijer handles business based on the simple philosophy: "...take care of your customers, team members, and community... and all of those will take care of you, just like a family." Having been family-owned for over 75 years, Meijer is as much about family as it is about business.
Dear IF Insider, We have an exciting announcement to share with you – IF 2012 Day Passes are now on sale – click here to learn more and purchase yours today! If you can’t find the time to make it to the full event, but still want to attend your favorite sessions at IdeaFestival this year, don’t worry! For only $125 you can choose which day you want to attend and leave the rest to us. Here’s how it works – purchase your individual Day Pass and you’ll get entry into all regular sessions on that particular day (excluding IF Mash-Ups and IF Opening Reception, IF Origins/IF Kids, Magic After Dark, Pentatonix and IF Labs*) If you need a refresher about who’s on stage when, review the full schedule here. We are only releasing a limited number of Day Passes and once they’re gone, they’re gone. Don’t miss out on securing your space – buy your Day Pass now while they’re still available. We expect the demand for these Day Passes will be far greater than the supply and they will sell out. As always, purchasing an All-Access Pass is your best option for ensuring your entry into the full Festival. If you prefer that option, click here now. Until September…Stay Curious! Kris KimelFounder, IdeaFestivalP.S. Only a few Day Passes are available, sessions are already close to being sold out, purchase your Day Pass before they are gone.
The National Telecommunications and Information Administration has announced the next two meetings of its multistakeholder process to develop an industry code of conduct for how consumer data is handles in mobile apps. The meetings will be held on August 22 and 29. AAF was among the hundreds of stakeholders who participated in the initial meeting on July 12. That meeting resulted in a list of issues, or elements, that may be addressed in the code. Participants were unscientifically polled in an effort to roughly prioritize the issues. The focus of the next meetings will reportedly be on “transparency.”
AAF Government Report is available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail email@example.com.
WASHINGTON DC – For the 40th annual National Student Advertising Competition (NSAC), the American Advertising Federation (AAF) is excited to announce the Glidden® paint brand as the 2013 client sponsor. Part of AkzoNobel, the world’s largest paint and coatings company, Glidden is a well respected paint brand serving the do-it-yourself (DIY) and professional markets. The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by the Glidden brand and the AAF Academic Division. The case study will focus on the Glidden brand as it relates to increasing customer awareness at Walmart stores and driving purchasing behavior among the various Glidden products that are available at the retailer’s 3,200+ stores across the country. Each student team will first participate at the district level, and then winning teams will advance to the national level. Student teams will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in Phoenix, Arizona, June 5-8, 2013. ”We’re excited to be tapping into some of the country’s brightest, most creative and innovative student marketers to help us address this real opportunity for the Glidden brand,” said Rob Horton, vice president of North American marketing for AkzoNobel, makers of Glidden paint. “The opportunity to communicate Glidden’s brand message to the more than 120-million people who visit a Walmart store each week has endless possibilities; the challenge, though, is for the students to hone in our target audience and deliver a breakthrough marketing strategy that inspires and drives action.” The AAF has 15 districts with over 200 college chapters represented. Last year, 152 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2013. “Having the Glidden brand as our NSAC sponsor will be a new challenge for our college chapter members since the program has not had a client in this category before. Paint products are highly relevant to the millennial market with it being a top of mind home décor option for dorm rooms, apartments, and even possibly, first home purchases. We look forward to having our students help Glidden build the type of brand loyalty that will stay among this core market as they transition through their lives,” states Constance Cannon Frazier, Chief Operating Officer, AAF. The AAF and client sponsor are anxious to see what new innovative ideas the students have in store to target the millennial market. Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams. To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/education <http://clients.criticalimpact.com/go.cfm?a=1&b=163486&f=1bbf5158c0798f59d8fa3502c58b10e1ba467a4db6dbecab> . About Glidden® paint The Glidden® paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints that were developed and marketed under the Glidden brand decades ago, to today’s broad assortment of versatile paints, Glidden paint makes it easy for consumers and paint contractors alike to turn inspiration into action and add color to people’s lives. Available nationwide at The Home Depot, Walmart, company-owned Glidden Professional Paint Center stores and other fine retailers. Glidden paint is a brand of AkzoNobel, the world’s largest paint and coatings company. About AkzoNobel’s North American Decorative Paints Business Within its North American Decorative Paints business, AkzoNobel produces a portfolio of well-respected brands, including Glidden®, Glidden Professional£, Dulux®/Bétonel®, CIL®, Sico®, Ralph Lauren® and Devoe® paints; Flood®, Sikkens® and Synteko® wood care products; plus LIQUID NAILS® adhesives and Mulco® adhesives and caulks. Products are sold through company stores, national retail outlets, distributors and independent dealers throughout the region as well as exported internationally. Ralph Lauren® is owned by PRL USA Holdings, Inc. and used under license. About the American Advertising Federation The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington. For more information on the full range of AAF programming, visit the AAF's website at www.aaf.org <http://clients.criticalimpact.com/go.cfm?a=1&b=163486&f=1bbf5158c0798f59d8fa3502c58b10e1d85334497f92eb5b> .
Award is oldest of its kind in Kentucky
LOUISVILLE, Ky. – (July 9, 2012) – The American Advertising Federation - Louisville (AAF-Louisville) is pleased to announce George Fischer as the recipient of its 2012 Louisvillian of the Year award. Fischer will receive his award at a luncheon in his honor on Friday, July 27 at The Olmsted in Louisville, Ky.
First bestowed in 1951, the AdFed’s Louisvillian of the Year award is the oldest of its kind in the Commonwealth of Kentucky. This outstanding achievement is given to publicly recognize an individual’s generous personal contributions to the Louisville community in the areas of civic, educational, or business progress in recent years.
A panel of past honorees selects the winner. Republic Bancorp, Inc. founder Bernard M. Trager was recognized as the 2011 Louisvillian of the Year. Previous honorees include: Alice K. Houston, James R. Ramsey, Mary Bingham, Stan Curtis, Muhammad Ali, Tom Jurich, Ulysses Bridgeman, Jr. and Mary H. Griffith.
Louisville native George Fischer is a well-known business icon that continues to use his leadership and development skills to better the lives of others in Louisville. Most recently, Fischer’s support and involvement led to the opening of the non-profit Family Community Clinic in Butchertown, which is staffed by volunteers from the medical profession. The Clinic’s mission is to improve the health of the uninsured in Louisville by providing high-quality, free primary healthcare services and wellness education to those in need.
Fischer’s other civic contributions include, but are not limited to board responsibilities for the University of Louisville, Jewish Hospital, Belle of Louisville, Kentucky Higher Education Assistance Authority, Thomas Merton Foundation, School Choice Scholarships and the Cathedral Heritage Foundation.
In the 1980s, he pioneered the development and marketing of self-service ice and beverage equipment with his sons Greg, Mark, Paul and Chris with the creation of SerVend International Inc. The company’s equipment is still in use in thousands of restaurants, gas stations and other food service establishments around the world.
Fischer also served as secretary of the Governor's Executive Cabinet for the State of Kentucky during the John Y. Brown Administration from 1980 to1983.
No stranger to local accolades, Fischer was named Entrepreneur of the Year by INC. Magazine in 1990.
Before beginning his business career with IBM, Fischer was a jet pilot in the U.S. Air Force.
For more information or to make reservations for the awards luncheon on July 27, please visit www.louisvilleadfed.org. Onsite registration and a networking reception begin at 11:30 a.m., with the lunch and program beginning at noon.
The American Advertising Federation – Louisville, formerly the Advertising Federation of Louisville (AdFed), with more than 700 members, represents Louisville's $1 billion advertising industry and is a Division I member of the American Advertising Federation. Originally incorporated on January 30, 1908, today’s AAF-Louisville is the area’s oldest membership organization for marketing, advertising, and other communications professionals. To learn more, visit www.louisvilleadfed.org.
John McCafferty elected Secretary-Treasurer of American Advertising Federation’s Council of Governors
LOUISVILLE, Ky. – (July 9, 2012) – John McCafferty, president of John McCafferty Advertising, has been elected Secretary-Treasurer of the American Advertising Federation’s (AAF) 2012 – 2013 Council of Governors. He is the first person from District Five of the AAF to serve on the Council of Governors Executive Board. The AAF’s District Five includes Kentucky, Ohio, and West Virginia.
The Council of Governors includes leaders representing each of the AAF’s 15 districts and three regions. Four elected officers lead the Council of Governors including a chair, vice chair, secretary-treasurer, and immediate past chair. McCafferty previously served as District Five Governor for the 2010 – 2011 term. He also led the charge to bring the AAF National Conference to Louisville in 2007, which drew approximately 1,100 advertising experts and professionals from throughout the country.
“John has been a dedicated member of the local advertising community and a leader on our local board of directors for many years,” said Mary Gratzer, AAF Louisville executive director. “We are thrilled he has this opportunity to help lead our industry at the national level.”
The American Advertising Federation, the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals in ad communities across the country. Founded in 1908, Louisville’s affiliated club is one of the oldest. To learn more about the American Advertising Federation, please visit www.aaf.org. To learn more about Louisville’s affiliate chapter, please visit www.louisvilleadfed.org. To learn more about John McCafferty Advertising, please visit www.mccaffertyadvertising.com.
John McCafferty Advertising
Bidding is now open on AAF-Louisville's second annual Media & Lifestyle Auction!
Visit http://auction.louisvilleadfed.org/ to find some great deals on media items as well as fun lifestyle items like a VIP St. James Art Fair experience or restaurant gift cards. The auction plays a big part in funding our scholarship programs, so please check out the site for yourself and forward the link to your media buyers, business connections, and friends! The auction closes at midnight on May 18, so don't wait!
Questions? Contact AAF-Louisville at (502) 895-2500 or email firstname.lastname@example.org.
Congratulations to Courtney Lee for being named the next Secretary for AAF-District 5!
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