In many ways public relations is the foundation of everything we do in the advertising industry. One of the biggest changes in recent years to the PR world has been the explosion of social media, but what does this really mean? How can new social communication tools, such as Facebook, Twitter and Linkedin help public relations, and more importantly, what are some of the hazards to watch out for? In this seminar, “Where Public Relations and Social Media Meet,” our panelists will share with you what works when pitching a story and how to adapt to the rapidly changing landscape. ABOUT OUR PANELISTS: Terry Boyd is currently Chief Operating Officer of Insider Louisville, a web-based news and entertainment delivery service for the Louisville region. Terry also has experience as a reporter for Business First Louisville, reporting on banking, real estate and finance. Currently a writer for CNET and Tech Republic, Jay Garmon has more than a decade of online experience as a writer, editor and product developer, with bylines appearing under such respected digital mastheads as Encyclopedia Americana, CNET, Techtarget and CBS Interactive. He is also the Marketing Director for the online software startup Backupify and serves as the President of the Louisville Digital Association. Michelle Jones is publisher of Consuming Louisville, a local community guide to restaurants and happenings in the Louisville area. She describes herself as “equal parts communicator, web geek and do-gooder.” Michelle is one of the most well known bloggers in Louisville when it comes to community happenings. She also lectures, leads seminars and conducts hands-on workshops to help those wishing to communicate and easily consume information in today’s fast paced Internet environment.