The Louies

2013 Louie Award Winners Announced

Congratulations to all of this year's Gold and Silver Louie winners! Winners were announced at the 39th Annual Louie Awards on Friday, February 22, at the Seelbach. Thanks to the support of our donor partners, we're able to provide a Winners Book this year that shares information on all the winners and shows the Gold-winning work. Special recognition was given to several students and professionals through Judges' Choice and Best of Show awards, however one award is not included in this book and that's the People's Choice winner, which was voted on and announced that evening. Our 2013 People's Choice winner was Red7e for Peaceful Holiday TV.

Congratulations to all our winners and good luck to those who are moving on to compete in the district ADDYs, where they will be judged alongside creative from Kentucky, Ohio and West Virginia.

http://origin.library.constantcontact.com/download/get/file/1102670127033-495/2013_winners_bookforweb.pdf

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The Louies are the creative competition for the advertising industry and provide you with the opportunity to showcase your best work. Winning a Louie is the first step in the three-tiered national ADDY creative competition, sponsored by the American Advertising Federation, with the competition culminating at the AAF national conference in June.

 

Unfortunately, the time to enter the 2012-2013 Louie/ADDY competition has passed, but we keep all the entry information online all year so those who want to enter the following year can get an idea what's involved. The competition for the 2013-2014 year will open in October of 2013, but keep the ADDY awards in mind as you create your award-worthy work in 2013!

2012-2013 LOUIE ENTRY INFORMATION (Competition is closed)

The entry information and rules only change slightly each year, so reviewing this now will help you when you’re ready to enter. The deadline to enter and drop off your work is December 12. Please note: The AAF has upgraded the ADDY software, to make it more user friendly. However, it is different so please take a look now and familiarize yourself with what's new!

Here’s a video link provided by the AAF that gives an overview of the new software and how to get started. http://vimeo.com/52008155

Some items of note:

· you must now upload broadcast entries, such as radio and TV spots

· no more digital images CDs, the software will prompt you to upload an image online

· AAF-Louisville does not accept online payment for Louie entries so you must still bring payment with you (either check or credit card) when you drop off your work

What hasn't changed....you still need to enter the information online and then physically bring paperwork, payment, and printed samples (if applicable) to the Log-in location or the AAF-Louisville office by the deadline date.

Professional Links

  • Enter Here (Sorry! This year's competition is closed.)
  • Fifth District Competition Forwarding Form
  • National Competition Forwarding Form

Student Links

  • Enter Here (Sorry! This year's competition is closed.)
  • Student Fifth District Competition Forwarding Form
  • Student National Competition Forwarding Form

Wednesday, December 12, 2012
9:00 a.m. - 5:00 p.m.

Interactive Media Lab
124 N. 1st St

Log-Ins Checklist

Remember: You must bring the following items with you on the day of Log-Ins.

  • Two copies of the entry, submitted with the envelope submission requirements, with the two entry forms.
  • The Manifest Packet
  • Payment for all entries will be accepted at Log-ins. You cannot pre-pay online.

Fees

AAF-Louisville Member Single $66 Campaign $86
Non-Member Single $85 Campaign $110
Student Single $25

Since there is often a substantial savings in entry fees for AAF members, you should consider joining your local organization. Some of the benefits of membership include: personal and professional development through regular meetings and workshops; networking opportunities; a voice in legislative issues; and member discounts on business related services.

Click here to become a member of the American Advertising Federation - Louisville and save on your entry fees or call the office at 502-895-2500.