About AAF - Louisville

The AAF - Louisville (affectionately known in our community as "The AdFed") supports the professional enhancement of all advertising and communications professionals in the Louisville area through informational, educational, social, and community programs. We're a club that works hard and we equally play hard, just as we do in our everyday lives. We have programs of all sizes to fit your needs. We want to be sure that you find your membership provides the value giving you the tools and resources you need to take back to the office so it translates to better business.

Be sure to read all about our history and connection to the American Advertising Federation, and to find out about the people that make this club one of the most successful in the nation. We want you to get involved too - join a committee or be a sponsor. It all helps us to help you! For questions or more information please call the office at 502-895-2500.

History

100 YearsThe American Advertising Federation - Louisville was organized as The Ad Writers League of Louisville. It was founded on January 31, 1906. The Articles of Incorporation were filed with the state of Kentucky on January 30, 1908.

The first meetings were held in the old Commercial Club. Membership was restricted to males of "good moral standing" who were employed by ad agencies or were otherwise actively engaged in advertising as buyer, manager, writer or illustrator.

In 1909, the young club was host to one of the earliest national conventions of advertising executives. The theme of the fifth annual convention of Associated Advertising Federations of America was "Truth in Advertising." Local advertising federations established vigilance committees out of which evolved the present-day national network of Better Business Bureaus.

AAF - Louisville continues to promote high ethical standards, participating in the Better Business Bureau Consumer Council and the Bureau's Local Advertising Review Committee.

With members from all areas of advertising-agencies, independent professionals, media firms, marketing and research companies, client companies, trade organizations and community services-the American Advertising Federation - Louisville has been named Club of the Year seven times in the last decade by the AAF, The American Advertising Federation, Washington, D.C. Our members continually win honors for outstanding creative work in the AAF's annual national ADDY® competition.

Sponsorship Information

The right exposure can be extremely valuable to your business. And, it's easier than you may think to get your company's name in front of Louisville's prime decision-makers and trendsetters. Use your AdFed sponsorship to:

  • Reach the 6,000 active individuals employed by Louisville's $1 billion advertising industry.
  • Build name recognition and goodwill.
  • Benefit from association with the ten-time winner of the American Advertising Federation's National Club of the Year.

You can do it all through sponsorships of your choice of AdFed events including our Fall and Spring Day at the Downs, the Louie Awards Gala, our Professional Development Series, our monthly Luncheon Series, our annual Summer Outing, and more! Events are well attended by members and their clients, and present an exceptional opportunity to showcase your company. We can even custom-tailor a package to suit your specific needs and budget. You can also take advantage of advertising space in our monthly newsletter, the Communiqué.

Click here to see a list of the current AAF - Louisville sponsors and supporters.